Why ‘and more’?
Partly because much of my work doesn’t fit traditional ‘copywriting’.
Take social media. Last Christmas you’d find me running a Facebook feed in the guises of retired Colonels, incompetent managers and a raft of other endearing characters. All to do with promoting a very well-known board game.
Secondly, because copywriters tend to be the last people to be employed. You know: the marketing objective’s been agreed; the designer’s done their designing, and left a little blank gap for the words. Whereas often I’m involved at a far earlier stage – when a company’s pondering: what do we do to get this across to people?
And finally because ‘and more’ covers all the other associated jobs that involve words and business. Search Engine Optimisation, sub editing, ghost writing articles, blogging, having good ideas and carrying them through.